Brand Partnerships & Content Development
Built the international brand partnership arm of Great Big Story, a global storytelling platform founded by CNN. For each brand partner, I’d develop the overall partnership approach, ideating on original series and film concepts and securing talent and media partners.
I collaborated with the international CNN sales team to develop a template and strategy for selling Great Big Story to brand partners. CNN Clients include Intel, Toyota, Canadian Tourism, Land Rover, Dubai Tourism and Toronto International Film Festival.