Content Development & Campaign Strategy

Co-led strategic development, execution and measurement for IBM’s most successful online video campaign to date, which won a 2013 Gold Cannes Lion in Branded Entertainment and Content. The short film, created through the animation of atoms, received more than 1 million views in 24 hours, breaking a record for B2B videos at the time. Additionally, the film holds the Guinness World Records™ record for the World's Smallest Stop-Motion Film.