Creative direction and marketing strategy for Netflix docu-series

Rapture is a multi-part docu-series that provides an intimate look at eight hip-hop artists in various stages of their careers from Nas to 2 Chainz to Logic.

Our campaign featured a mix of broad tactics directed at the larger music and hip-hop community (i.e. SXSW activations and a brief teaser coinciding with the Grammys) along with tactics tailored for each artists’ distinct fan base (the unconventional use of eight trailers in place of one singular preview).

Additionally, we collaborated with rising graphic artist Sam Spratt on a unique key art concept inspired by his previous work with Logic and G-Eazy. The campaign also included an original soundtrack on Def Jam records and an Italy-based video series and activation featuring a roster of eight artists from Milan’s hip-hop scene.

Other credits:

Graphic design by Sam Spratt